Loop at Lolla

A campaign design for the earplugs brand ‘Loop’ in the seasonal context of Lollapalooza, a music festival.

A pair of Loop Experience 2 earplugs in gold

This is a hypothetical seasonal campaign for Loop Earplugs, specifically designed around the Lollapalooza music festival, and position the brand as a relevant part of the festival experience.

Young festival-goers want to enjoy live music to the fullest while staying comfortable and protecting their hearing.

The Loop Experience 2 earplug, gold

However, prolonged exposure to loud music can result in ringing ears, muffled hearing, headaches and fatigue.

Loop Experience 2 addresses this by reducing volume without compromising music quality, keeping sound crisp and filtering noise rather than blocking it.

Its stylish design also makes hearing protection feel more like a festival accessory than a compromise.

Campaign panel — Gini asks, ‘Kya yeh hai sukoon?’ when she wears her Loop
Campaign panel — Sabrina doesn’t hear ‘nonsense’. She filters with Loop
Campaign panel — Suga goes ‘Can you hear the bass boom? I’m ready’ with his Loop
Campaign panel — Your boy Badshah isn’t scared of the dj wale babu with Loop

Using lyrics or references from artists’/musicians’ work, I have related it to Loop earplugs and ear safety, giving a relatable pop culture reference for the copy to attract the audience.

The complete Loop at Lolla festival wall panel
The campaign panels installed along a street hoarding at the festival
The Loop booth at the festival, reading Live The Music

Walk the wall

The complete Loop at Lolla festival wall panel

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